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Bronny James Takes the Fashion World by Storm with Chrome Hearts Elegance

Bronny James, the oldest son of NBA superstar LeBron James, confirmed his commitment to the Trojans program last May.

James, who attended Sierra Canyon High School in Chatsworth, Calif., chose USC over his other finalists, Ohio State and Oregon.

The 4-star combo guard appeared at ease in a Chrome Hearts Multi Color Cross Hoodie and black sweatpants from the brand during a recent college visit.


The world’s leading premium underwear brand, announces a new collaboration with high school standout Bronny James. James, a lifelong supporter of the revolutionary business, becomes the PSD’s youngest athlete entrepreneur.

“I’ve been wearing PSD for as long as I can remember,” James stated. “When the connection is genuine and genuine, a partnership like this is very exciting.” I’m excited to contribute my ideas and insight to the creation of some very unique artworks.”

PSD and their team of outstanding designers see James’ unique ability to connect with this new era of fashion and will collaborate with him to create his signature collection. This Spring, James’ new range will be available at major retailers such as Champs, Hibbetts, Snipes, and online at

“It’s been fun watching Bronny grow up wearing PSD, dating back to Mike Miller gifting them to his dad while they played together in Miami,” said Curt Flaitz, PSD’s Co-Founder and President. “We love when partnerships unfold organically, and we look forward to continuing to build a great partnership with him.”